【KeoWorldCup】 Link vào KeoWorldCup Đăng Ký & Đăng Nhập

Link Keo World Cup Đăng Ký & Đăng Nhập

Menu Menu

Login / Register

Login Register

Building Trust to Drive Purchase: Key Factors in Vietnamese Livestream Commerce

Ly Dan Thanh, Ngo Van Nhat, Dao Tra My, Phung Ngoc Bao Chau, Nguyen Pham Hong Ngoc

Publication date: 2026

Keywords: live commerce; development of trust; streamer credibility; purchase intention; GenZ.

Abstract:

Building Trust to Drive Purchase: Key Factors in Vietnamese Livestream Commerce