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The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and Depression

Quynh Le Dung Nguyen, Thu Nhat Anh Tran, Trung Thanh Nguyen, Anh Thi Ngoc Nguyen, Ha Thai Luong, Mai Hong Nguyen
Publication date: 2026
Keywords: blind box; curiosity; depression; impulsive purchase; social value

Abstract:

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Ho Chi Minh City University of Economics and Finance - KeoWC2026
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